What do ‘missing gamers’ want?

Gamasutra has done a pretty well detailed article on the desires and motivations of what they term ‘missing gamers’:

Although the ranks of the gaming masses are swelling more than ever, there are still thousands who used to play games when they were younger that have yet to return to the pastime.

Their lives have obviously changed in the intervening years — so that available time, money, and attention are now in more limited supply.

But beyond these generalizations, we wanted to discern the detail of what it was that kept them from picking up controller, mouse, or remote. Over a few weeks in the summer we organized a series of play sessions with some of these absentee gamers, a group ranging in age from 25 to 35.

This is pretty sweet, since this is pretty much the whole point of this site.

What they found from the sessions is very interesting and worth reading, but here are the main things they people said they wanted:

  1. Integrated Social Experiences
    The ability to integrate gaming into existing social structures
  2. Covert Gaming
    That is they don’t want to be part of the ‘gamer’ culture and don’t see themselves as ‘gamers’
  3. Monumental Challenges
    ”It was clear that this group loves to rise to a really monumental challenge — games that they could study over many years to really understand.”
  4. Adjacent Multiplayer
    Split-screen rather than network gaming
  5. Price Point
    The people interviewed said price really wasn’t an issue
  6. Adult-Oriented Products
    Not porn, but rather they didn’t like the immature packaging & marketing for a lot of games
  7. Assumed Gaming Grammar
    They didn’t understand what a lot of the games required.

I find myself agreeing more or less with most of this. I would contend that for people with a family & a mortgage, price is an issue, I can’t afford to spend $100 or more on a game. Also, I don’t mind the ‘gamer’ tag, but I can see why it would turn some off. Especially with the sometimes stunning amount of childishness that goes with the name.

I’d add a couple of items to this list though:

  1. Quicksave
    Any game that doesn’t allow you to stop at any point then pick it up again at the same point is not designed for people who are time-poor. The last thing I want to be doing when I manage to get an hour for gaming is replaying the same half a level again because I didn’t quite make it to the checkpoint before my daughter tripped over & needed to be taken to the hospital!
  2. No unskippable cut scenes or dialog
    Seriously, I’ve already bought your game, I don’t need to spend 30 seconds staring at your really fancy animated logo. Let me skip it, I do not want to have to sit through it or any other FMV 100 times.

I’m sure there’s other things.  There’s plenty of other things that are good for more ‘casual gamers’ (I really don’t like that term though, it always sounds like someone who’s favourite game is Bejeweled, hence the name of this site), but these two are, I think, mortal sins that so many games commit for absolutely no good reason.

There’s been some announcements in the last couple of weeks that seems to suggest that game makers are starting to re-focus on your non-hardcore gamers in some cases.  As an ex-hardcore gamer I would never want to see the industry abandon the brilliant games that require the major time investment of time in favour of us poor distracted gamers.  But a little love for us guys would be nice.  I know the Wii has brought about a number of games that you can pickup & quickly get into.  But I still like my serious games.  Wii Sport may be fun for a while, but it’s not why I love gaming.


One Response to “What do ‘missing gamers’ want?”

  • heypans Says:

    That price point thing is a big deal for me. I don’t play games nearly as much as I used to so I find it incredibly hard to drop $100AU (approx $3.14US) on a game that I won’t play half as much as the intended audience.

    For this reason, I stick with the “classic games” which have been reduced in price. These aren’t so prominent on the Wii, but there are quite a few reasonably priced games on the PC and I noticed a few $50 games on the XBox 360.

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